For a friend of a friend of a friend.
DearFriend & Co began with a single friendship between model Adin Taylor and designer Jono Friend.
The two young Sydneysiders’ mutual desire to inject their own distinctive style into the humdrum world of menswear, combined with a little industry knowhow, set the foundations of a label.
As the pair worked to develop an aesthetic that reflected themselves, they realised their own story wasn’t complete without telling the stories of the friends around them, those shaping Sydney’s creative heart.
DearFriend & Co’s signature refined patterns, fabrics and illustrations take inspiration from all of these stories.
The pieces strive for an effortless style that authentically reflects the lives and times of not only the label’s creators but those around them.
They are an open letter from the streets of Sydney to our friends, their friends and even their friends - wherever they may be.